Product Marketing Manager. With more than 10 years of marketing experience, Carole has an unending passion for learning, listening to customers’ needs and exploring digital marketing trends. In her spare time, you can find her traveling abroad experiencing new cultural traditions, practicing outdoor activities with friends and family.
As an automotive industry professional, you communicate on several advertising media to increase your visibility. You need to measure the ROI of each channel to identify the most profitable ones to continue to invest in. But how do you know if you are spending too much on your inbound leads? Web form conversions are easy […]
Dynamic Number Insertion (DNI) is a feature of our Call Tracking product that is used to complement your Web Analytics approach, bridging the online-offline attribution gap between your website traffic acquisition, and your phone conversions. What happens for example if a visitor clicks on your AdWords campaign, arrives on your landing page and decides to call […]
Recently, we had the chance to interview Olivier Andrieu, recognized as a search engine pioneer and expert since 1998. In his interview, he shares with us his SEO advices and SEO trends that he forecasts for 2017.
Agencies, you manage your customers AdWords campaigns. You want to get the absolute best results for your clients. In fact, your clients demand maximum results. The biggest challenge you face every day is “How to provide the most accurate cost-per-lead so that your customers continue to invest in digital with your agency?”. The solution: build […]
Interview with Digital Marketing Expert, Yann Gourvennec: “Digital Marketing ROI: A Necessary Evil To Be Measured With The Highest Honesty.”
Recently, we had the chance to interview Yann Gourvennec, founder and CEO of the agency ‘Visionary Marketing‘ specialized in Digital Transformation. In his interview, he shares with us his vision on how to measure the ROI of Digital Marketing. Yann Gourvennec, you are the founder of the Digital Marketing Agency ‘Visionary Marketing’, Director of Digital […]
As a Digital Marketing expert, your biggest challenge is to generate the largest number of leads in a way that remains profitable for your business via online marketing campaigns. Your website’s visitors come from different channels such as social media, direct access or Google Adwords. How do you know which channels are the most effective for you? Nowadays, analytic softwares such […]
Real estate lead generation is evolving. 90% of home buyers search online during their real estate search process. Within seconds, you are able to search and find whatever you need to about your future house on the Web. It is not an option for real estate businesses to have a digital presence, it’s an absolute necessity. […]
To continually improve the effectiveness of your marketing campaigns, you need to know what channels work and which ones aren’t performing. Several analytical tools exist to compare the online conversions rates by traffic source (e.g. Google Analytics). But do you measure the number of calls generated by these campaigns? Call Tracking consists in using unique […]