Dexem Blog
Join our Marketing Community to share with us our amazing adventures, advices and thoughts to maximize your ROI from Digital Marketing!

Best Practices & Tips

Call Tracking: Let’s Demystify Dynamic Number Insertion (DNI)

wrote this article on October 19
Call Tracking:  Let’s Demystify Dynamic Number Insertion (DNI)

Dynamic Number Insertion (DNI) is a feature of our Call Tracking product that is used to complement your Web Analytics approach, bridging the online-offline attribution gap between your website traffic acquisition, and your phone conversions. What happens for example if a visitor clicks on your AdWords campaign, arrives on your landing page and decides to call […]

Continue Reading »

Interview with SEO Expert, Olivier Andrieu: “In 2017, Search will be Mobile, Vocal, and Semantic”.

wrote this article on October 12
Interview with SEO Expert, Olivier Andrieu: “In 2017, Search will be Mobile, Vocal, and Semantic”.

Recently, we had the chance to interview Olivier Andrieu, recognized as a search engine pioneer and expert since 1998. In his interview, he shares with us his SEO advices and SEO trends that he forecasts for 2017.

Continue Reading »

Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

wrote this article on September 29
Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

Agencies, you manage your customers AdWords campaigns. You want to get the absolute best results for your clients. In fact, your clients demand maximum results. The biggest challenge you face every day is “How to provide the most accurate cost-per-lead so that your customers continue to invest in digital with your agency?”. The solution: build […]

Continue Reading »

Track these 8 traffic sources that drive phone leads

wrote this article on September 13
Track these 8 traffic sources that drive phone leads

As a Digital Marketing expert, your biggest challenge is to generate the largest number of leads in a way that remains profitable for your business via online marketing campaigns. Your website’s visitors come from different channels such as social media, direct access or Google Adwords. How do you know which channels are the most effective for you? Nowadays, analytic softwares such […]

Continue Reading »

Call Tracking for Real Estate Companies : key benefits

wrote this article on September 9
Call Tracking for Real Estate Companies : key benefits

Real estate lead generation is evolving. 90% of home buyers search online during their real estate search process. Within seconds, you are able to search and find whatever you need to about your future house on the Web. It is not an option for real estate businesses to have a digital presence, it’s an absolute necessity. […]

Continue Reading »

Does your company need Call Tracking?

wrote this article on September 1
Does your company need Call Tracking?

To continually improve the effectiveness of your marketing campaigns, you need to know what channels work and which ones aren’t performing.  Several analytical tools exist to compare the online conversions rates by traffic source (e.g. Google Analytics). But do you measure the number of calls generated by these campaigns? Call Tracking consists in using unique […]

Continue Reading »

Quizz: Are you a #Digital Queen or King?

wrote this article on August 30
Quizz: Are you a #Digital Queen or King?

Digital marketing has exploded with new technologies, platforms and trends. Are you keeping up?  Take our quizz to find out just how much you know about the ever-changing world of digital marketing! No matter your outcome, share this quizz with your co-workers to see how you match up! Good Luck!   What’s your score? How did […]

Continue Reading »

10 Digital Marketing Twitter Accounts We Are Following

wrote this article on August 25
10 Digital Marketing Twitter Accounts We Are Following

Benchmarking is part of our weekly to-do-list in our Marketing team at Dexem. For 2 main reasons: to stay up-to-date with customers’ evolving expectations and activate the best marketing levers for our Inbound Marketing Strategy. Twitter is one of the social media we use to keep up with best practices. Today, we share with you 10 Digital Marketing Twitter accounts […]

Continue Reading »