Dexem Blog
Join our Marketing Community to share with us our amazing adventures, advices and thoughts to maximize your ROI from Digital Marketing!

Call Tracking

2017, the Perfect Year to Leverage your Marketing ROI with Call Analytics

wrote this article on January 6
2017, the Perfect  Year to Leverage your Marketing  ROI with Call Analytics

On behalf of the whole Dexem Team, I sincerely wish you a happy new year! 2017 will follow the path of 2016 as measuring the Marketing ROI is becoming a day-to-day preoccupation for mature data-driven marketers. Thanks to a full range of powerful analytics softwares, gathering data has never been so easy. About lead generation […]

Continue Reading »

Call Tracking for the Automotive Industry: Key Benefits

wrote this article on October 26
Call Tracking for the Automotive Industry: Key Benefits

As an automotive industry professional, you communicate on several advertising media to increase your visibility. You need to measure the ROI of each channel to identify the most profitable ones to continue to invest in. But how do you know if you are spending too much on your inbound leads? Web form conversions are easy […]

Continue Reading »

Call Tracking: Let’s Demystify Dynamic Number Insertion (DNI)

wrote this article on October 19
Call Tracking:  Let’s Demystify Dynamic Number Insertion (DNI)

Dynamic Number Insertion (DNI) is a feature of our Call Tracking product that is used to complement your Web Analytics approach, bridging the online-offline attribution gap between your website traffic acquisition, and your phone conversions. What happens for example if a visitor clicks on your AdWords campaign, arrives on your landing page and decides to call […]

Continue Reading »

Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

wrote this article on September 29
Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

Agencies, you manage your customers AdWords campaigns. You want to get the absolute best results for your clients. In fact, your clients demand maximum results. The biggest challenge you face every day is “How to provide the most accurate cost-per-lead so that your customers continue to invest in digital with your agency?”. The solution: build […]

Continue Reading »

Interview with Digital Marketing Expert, Yann Gourvennec: “Digital Marketing ROI: A Necessary Evil To Be Measured With The Highest Honesty.”

wrote this article on September 20
Interview with Digital Marketing Expert, Yann Gourvennec:   “Digital Marketing ROI:  A Necessary Evil To Be Measured With The Highest Honesty.”

Recently, we had the chance to interview Yann Gourvennec, founder and CEO of the agency ‘Visionary Marketing‘ specialized in Digital Transformation. In his interview, he shares with us his vision on how to measure the ROI of Digital Marketing.   Yann Gourvennec, you are the founder of the Digital Marketing Agency ‘Visionary Marketing’, Director of Digital […]

Continue Reading »

Track these 8 traffic sources that drive phone leads

wrote this article on September 13
Track these 8 traffic sources that drive phone leads

As a Digital Marketing expert, your biggest challenge is to generate the largest number of leads in a way that remains profitable for your business via online marketing campaigns. Your website’s visitors come from different channels such as social media, direct access or Google Adwords. How do you know which channels are the most effective for you? Nowadays, analytic softwares such […]

Continue Reading »

Call Tracking for Real Estate Companies : key benefits

wrote this article on September 9
Call Tracking for Real Estate Companies : key benefits

Real estate lead generation is evolving. 90% of home buyers search online during their real estate search process. Within seconds, you are able to search and find whatever you need to about your future house on the Web. It is not an option for real estate businesses to have a digital presence, it’s an absolute necessity. […]

Continue Reading »

Does your company need Call Tracking?

wrote this article on September 1
Does your company need Call Tracking?

To continually improve the effectiveness of your marketing campaigns, you need to know what channels work and which ones aren’t performing.  Several analytical tools exist to compare the online conversions rates by traffic source (e.g. Google Analytics). But do you measure the number of calls generated by these campaigns? Call Tracking consists in using unique […]

Continue Reading »