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Markets & Trends

2017, the Perfect Year to Leverage your Marketing ROI with Call Analytics

wrote this article on January 6
2017, the Perfect  Year to Leverage your Marketing  ROI with Call Analytics

On behalf of the whole Dexem Team, I sincerely wish you a happy new year! 2017 will follow the path of 2016 as measuring the Marketing ROI is becoming a day-to-day preoccupation for mature data-driven marketers. Thanks to a full range of powerful analytics softwares, gathering data has never been so easy. About lead generation […]

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Call Tracking for the Automotive Industry: Key Benefits

wrote this article on October 26
Call Tracking for the Automotive Industry: Key Benefits

As an automotive industry professional, you communicate on several advertising media to increase your visibility. You need to measure the ROI of each channel to identify the most profitable ones to continue to invest in. But how do you know if you are spending too much on your inbound leads? Web form conversions are easy […]

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Interview with SEO Expert, Olivier Andrieu: “In 2017, Search will be Mobile, Vocal, and Semantic”.

wrote this article on October 12
Interview with SEO Expert, Olivier Andrieu: “In 2017, Search will be Mobile, Vocal, and Semantic”.

Recently, we had the chance to interview Olivier Andrieu, recognized as a search engine pioneer and expert since 1998. In his interview, he shares with us his SEO advices and SEO trends that he forecasts for 2017.

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Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

wrote this article on September 29
Agencies, Prove Your AdWords Phone Conversions (Down To The Keyword Level)

Agencies, you manage your customers AdWords campaigns. You want to get the absolute best results for your clients. In fact, your clients demand maximum results. The biggest challenge you face every day is “How to provide the most accurate cost-per-lead so that your customers continue to invest in digital with your agency?”. The solution: build […]

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Interview with Digital Marketing Expert, Yann Gourvennec: “Digital Marketing ROI: A Necessary Evil To Be Measured With The Highest Honesty.”

wrote this article on September 20
Interview with Digital Marketing Expert, Yann Gourvennec:   “Digital Marketing ROI:  A Necessary Evil To Be Measured With The Highest Honesty.”

Recently, we had the chance to interview Yann Gourvennec, founder and CEO of the agency ‘Visionary Marketing‘ specialized in Digital Transformation. In his interview, he shares with us his vision on how to measure the ROI of Digital Marketing.   Yann Gourvennec, you are the founder of the Digital Marketing Agency ‘Visionary Marketing’, Director of Digital […]

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Quizz: Are you a #Digital Queen or King?

wrote this article on August 30
Quizz: Are you a #Digital Queen or King?

Digital marketing has exploded with new technologies, platforms and trends. Are you keeping up?  Take our quizz to find out just how much you know about the ever-changing world of digital marketing! No matter your outcome, share this quizz with your co-workers to see how you match up! Good Luck!   What’s your score? How did […]

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10 Digital Marketing Twitter Accounts We Are Following

wrote this article on August 25
10 Digital Marketing Twitter Accounts We Are Following

Benchmarking is part of our weekly to-do-list in our Marketing team at Dexem. For 2 main reasons: to stay up-to-date with customers’ evolving expectations and activate the best marketing levers for our Inbound Marketing Strategy. Twitter is one of the social media we use to keep up with best practices. Today, we share with you 10 Digital Marketing Twitter accounts […]

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The 8 best sales books to read over the summer

wrote this article on July 12
The 8 best sales books to read over the summer

With the sunny weather here to stay for the next few weeks, it’s time to grab a book, lie down on a sunbed, and tear through some pages of the books you haven’t had a chance to peruse this year. Reading is a key component of becoming more efficient at your job, no matter what […]

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