{"id":282,"date":"2016-04-19T10:01:30","date_gmt":"2016-04-19T10:01:30","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=282"},"modified":"2025-01-28T14:09:25","modified_gmt":"2025-01-28T14:09:25","slug":"add-tracking-number-google-adwords","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/","title":{"rendered":"Add a tracking number as a Call Extension in Google Adwords"},"content":{"rendered":"<p>All your potential customers can find you online thanks to Google Adwords, just by clicking or giving you a phone call. Did you know that you can add a phone number in your sponsored links to encourage people to call your business? That is how you make a Call Extension, and this can get you an average increasing of your clicking rate of about 10% (data from <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>).<\/p>\n<p>In order to measure how efficiently your Adwords campaigns help you to generate phone calls, you can configure tracking numbers as call extensions in your sponsored links. One more thing to know is that call extensions are taken in account by Google to assess the relevance of your Google ads, and then their ranking can be influenced by this. So don\u2019t waste a second and just keep reading!<\/p>\n<p>&nbsp;<\/p>\n<h2>Selecting your tracking campaign<\/h2>\n<p>When a call extension is associated with an Adwords sponsored ad, it is displayed on the right side of the link, just like in the following example. Your phone number is thus clear and visible to allow your customers to call you directly.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/FR-1-1-v2.png\" rel=\"attachment wp-att-283\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-283\" style=\"border: 1px solid #D4D6D8;\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/FR-1-1-v2.png\" alt=\"FR 1 1 v2\" width=\"398\" height=\"89\" \/><\/a><\/p>\n<p>In your Adwords account, first select the campaign you wish to match with a tracking number as a call extension. You can make your selection in the sidebar on the left. Then a table is displayed with an overview on your Ad Groups. Click on the tab \u201cAd Extensions\u201d above.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-2-v2.png\" rel=\"attachment wp-att-284\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-284\" style=\"border: 1px solid #D4D6D8;\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-2-v2.png\" alt=\"EN 2 v2\" width=\"854\" height=\"363\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Choosing the right Call Extension<\/h2>\n<p>Call Extension is not the only extension available in Google Adwords, but it ranks among the most important to help you to optimize your lead generation.<br \/>\nGo under the tab line and select \u201cCall Extension\u201d in the drop-down list. Then click on the red button below to add a new call extension.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-3-v2.png\" rel=\"attachment wp-att-285\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-285\" style=\"border: 1px solid #D4D6D8;\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-3-v2.png\" alt=\"EN 3 v2\" width=\"610\" height=\"354\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Configuring tracking numbers for your campaign<\/h2>\n<p>Now you can add a tracking number to your campaign by clicking on the button located under the list of available phone numbers. Once you typed your phone number, click on the arrow on the right to select it among all your other numbers. Next step is matching it with your Adwords campaign by ticking the box of your tracking number in the listing below.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-4-v2.png\" rel=\"attachment wp-att-286\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-286\" style=\"border: 1px solid #D4D6D8;\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/EN-4-v2.png\" alt=\"EN 4 v2\" width=\"610\" height=\"699\" \/><\/a><\/p>\n<p>Finally, just save your update and here you are, your tracking number is added as a call extension of your Google Adwords campaign! You can have great expectations for the weeks to come, and show that your investment in Google sponsored links brings more of your customers to call you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All your potential customers can find you online thanks to Google Adwords, just by clicking or giving you a phone call. Did you know that you can add a phone number in your sponsored links to encourage people to call your business? That is how you make a Call Extension, and this can get you [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,35],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Add a Tracking number as a Call Extension in Google Adwords<\/title>\n<meta name=\"description\" content=\"Measure how efficiently your Adwords campaigns help you to generate phone calls by configuring tracking numbers as call extensions in your sponsored links.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add a Tracking number as a Call Extension in Google Adwords\" \/>\n<meta property=\"og:description\" content=\"Measure how efficiently your Adwords campaigns help you to generate phone calls by configuring tracking numbers as call extensions in your sponsored links.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - Dexem Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-19T10:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T14:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/590x252-Add-a-tracking-number-as-a-Call-Extension-in-Google-Adwords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\"},\"author\":{\"name\":\"Katia\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610\"},\"headline\":\"Add a tracking number as a Call Extension in Google Adwords\",\"datePublished\":\"2016-04-19T10:01:30+00:00\",\"dateModified\":\"2025-01-28T14:09:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\"},\"wordCount\":426,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/590x252-Add-a-tracking-number-as-a-Call-Extension-in-Google-Adwords.webp\",\"articleSection\":[\"Marketing\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\",\"url\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\",\"name\":\"Add a Tracking number as a Call Extension in Google Adwords\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/590x252-Add-a-tracking-number-as-a-Call-Extension-in-Google-Adwords.webp\",\"datePublished\":\"2016-04-19T10:01:30+00:00\",\"dateModified\":\"2025-01-28T14:09:25+00:00\",\"description\":\"Measure how efficiently your Adwords campaigns help you to generate phone calls by configuring tracking numbers as call extensions in your sponsored links.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#primaryimage\",\"url\":\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/590x252-Add-a-tracking-number-as-a-Call-Extension-in-Google-Adwords.webp\",\"contentUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2016\/04\/590x252-Add-a-tracking-number-as-a-Call-Extension-in-Google-Adwords.webp\",\"width\":590,\"height\":252,\"caption\":\"Add a tracking number as a Call Extension in Google Adwords\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.dexem.com\/en\/add-tracking-number-google-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.dexem.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Add a tracking number as a Call Extension in Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#website\",\"url\":\"https:\/\/blog.dexem.com\/en\/\",\"name\":\"EN - 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