{"id":340,"date":"2016-05-18T10:43:20","date_gmt":"2016-05-18T10:43:20","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=340"},"modified":"2025-07-09T13:36:39","modified_gmt":"2025-07-09T13:36:39","slug":"5-ways-overpass-objection-sales-experts","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/","title":{"rendered":"5 Ways to overpass an objection for Sales experts"},"content":{"rendered":"

\u201cLet me just tell you I\u2019m only looking for information, actually I\u2019m asking everywhere about all the possibilities on the market\u2026\u201d All sales experts know about such words their customers often tell them as a barrier to hide their own desire of making a purchase. Unconsciously, this way customers also challenge professionals to test the quality of their offer through the arguments they could return. This article will teach you how to answer 5 of your prospects\u2019 most frequently risen objections.<\/p>\n

Now let us introduce you to Mr Martin, working as a Sales Manager in company X. For the five years he has been occupying this position, his work and ability to listen to his prospects have always been exemplary. He is constantly making his selling methods evolve with his customers\u2019 needs.<\/p>\n

\"mmartin\"<\/p>\n

And here is Mrs Lewis. She has been working for group Y as a Professional Buyer for about ten years. As her colleagues like to say it, her experience allowed her not to rely on everyone. She is naturally very suspicious and never made a choice before weighing all the pros and the cons of a business proposition.<\/p>\n

\"mmelewis\"<\/p>\n

Mrs Lewis is currently looking for a technological innovative solution that is namely sold by company X. Thus she gave a phone call to Mr Martin\u2019s office for a conversation about it. Being quite confident at the beginning, Mr Martin though finds out that Mrs Lewis has a lot of objections as regards his offer. How will he manage to overpass these objections in a professional way, and what\u2019s more give the expert buyer a positive impression?<\/p>\n

 <\/p>\n

Objection #1\u00a0: \u201cI am only looking for information.\u201d<\/strong><\/h2>\n

Mrs Lewis (L): Thank you for taking time to answer me for a simple informative call.<\/p>\n

Mr Martin (M): You are very welcome! Please tell me what exactly are you looking for?<\/p>\n

L: Well, for Y, we need a reliable solution to realize the increasingly broad objectives of our group. So quality is really one of our top-priorities.<\/p>\n

M: How would you define a reliable solution?<\/p>\n

 <\/p>\n

Here, Mr Martin asks Mrs Lewis to describe by herself what she needs, because this need is the reason of her informative questions to come. He makes her understand she has to give him a precise answer before he gives her any, and these points will finally be useful for him to better introduce his offer after. What\u2019s more, asking how your potential client defines the ideal solution for him or her is also very important to understand his or her needs.<\/strong><\/p>\n

 <\/p>\n

Objection #2\u00a0: \u201cI gather information about everything that can be found.\u201d<\/strong><\/h2>\n

L: I need to gather several offers on the market to be able to analyze them and thus choose our supplier optimally.<\/p>\n

M: That is a wise strategy, and I am particularly interested in it! How could I make the difference?<\/p>\n

L: Well, the professionals we are going to work with have to be able to provide us a solution at the level of our expectations and objectives.<\/p>\n

M: That is especially why experts like group A and company B decided to work with us, and today they are both very satisfied with our services.<\/p>\n

 <\/p>\n

As his offer is compared to others, Mr Martin remains a fair player and demonstrates his interest sincerely. He keeps calm and asks for a piece of advice to win the game in an honest way. He also highlights his solution\u2019s legitimacy by telling Mrs Lewis about two well-known companies who already trust their offer.<\/strong><\/p>\n

 <\/p>\n

Objection #3 : \u201cI already have a supplier.\u201d<\/strong><\/h2>\n

L: I would just like you to give me a piece of information about the market now. In fact, we already have a supplier for this solution.<\/p>\n

M: I understand, and I will do my best to answer your questions. Do we have any chance to talk about business together, though?<\/p>\n

L: It depends on a few things. For example, we are currently wondering if it is possible to make the technical aspect of our solution easier.<\/p>\n

M: Do you mean that if I offer you a solution that would be easier to set up and manage, then you would agree to rely on our company for this sector?<\/p>\n

 <\/p>\n

Mr Martin assumes that if Mrs Lewis is seeking for information about what can be found on the market, that\u2019s because she is not totally satisfied with their current supplier. Thus he will do everything to find out this supplier\u2019s weaknesses, and Mrs Lewis will have no other option than answering \u201cYes\u201d to his final question.<\/strong><\/p>\n

 <\/p>\n

Objection #4\u00a0: \u201cI will talk to my director.\u201d<\/strong><\/h2>\n

L: I contacted you because our director would like to get some information about this solution as it currently works on the market.<\/p>\n

M: All right, I will tell you everything you wish to know. And how will things happen as regards your final decision?<\/p>\n

L: I will make a report to my director and he will take the final decision.<\/p>\n

M: Did your director tell you anything special about his needs and expectations towards this solution?<\/p>\n

 <\/p>\n

Things are becoming more complex here, because Mrs Lewis cannot agree the offer without her director\u2019s approval. Then, since the moment he knows the final decision does not belong to her, Mr Martin decides to focus on the needs as group Y\u2019s director expressed them.<\/strong><\/p>\n

 <\/p>\n

Objection #5\u00a0: \u201cI haven\u2019t been told good things about you.\u201d<\/strong><\/h2>\n

L: To be honest, I did not hear the best things about your offer, but I contacted you anyway to have a totally objective approach.<\/p>\n

M: That is quite surprising, until now we had only positive feedback from our customers. Where did you get such an information?<\/p>\n

L: I met an expert working in company C at the New Technologies trade fair last month. He told me that your solution was too slow and had many drawbacks your competitors\u2019 had not.<\/p>\n

M: I regret that company C did not report us about this personally. I will make sure this situation will be improved no later than this week. And now, we will pay even more attention to our customers\u2019 feedback on our products.<\/p>\n

 <\/p>\n

Mrs Lewis has some doubts about company X and challenges their credibility. Mr Martin doesn\u2019t try to argue with her. Listening to her carefully, he wishes to get a deep insight into the situation. Thus, he promises (to him and Mrs Lewis as well) to make things better, and implicitly says that if they deal together later, she will not have to face such problems.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cLet me just tell you I\u2019m only looking for information, actually I\u2019m asking everywhere about all the possibilities on the market\u2026\u201d All sales experts know about such words their customers often tell them as a barrier to hide their own desire of making a purchase. Unconsciously, this way customers also challenge professionals to test the […]<\/p>\n","protected":false},"author":16,"featured_media":1015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"\n5 Ways to overpass an objection for Sales experts | Dexem Blog<\/title>\n<meta name=\"description\" content=\"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to overpass an objection for Sales experts | Dexem Blog\" \/>\n<meta property=\"og:description\" content=\"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - Dexem Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-18T10:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-09T13:36:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/\"},\"author\":{\"name\":\"Katia\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#\\\/schema\\\/person\\\/b5ca13dac542bb0d0086d5902d036610\"},\"headline\":\"5 Ways to overpass an objection for Sales experts\",\"datePublished\":\"2016-05-18T10:43:20+00:00\",\"dateModified\":\"2025-07-09T13:36:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/\"},\"wordCount\":1108,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2016\\\/05\\\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp\",\"articleSection\":[\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/\",\"name\":\"5 Ways to overpass an objection for Sales experts | Dexem Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2016\\\/05\\\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp\",\"datePublished\":\"2016-05-18T10:43:20+00:00\",\"dateModified\":\"2025-07-09T13:36:39+00:00\",\"description\":\"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2016\\\/05\\\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp\",\"contentUrl\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2016\\\/05\\\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp\",\"width\":590,\"height\":252,\"caption\":\"5 Ways to overpass an objection for Sales experts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/5-ways-overpass-objection-sales-experts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to overpass an objection for Sales experts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/\",\"name\":\"EN - Dexem Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#organization\",\"name\":\"EN - Dexem Blog\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2024\\\/06\\\/dexem-130x36-1.svg\",\"contentUrl\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/files\\\/2024\\\/06\\\/dexem-130x36-1.svg\",\"width\":130,\"height\":36,\"caption\":\"EN - Dexem Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/#\\\/schema\\\/person\\\/b5ca13dac542bb0d0086d5902d036610\",\"name\":\"Katia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"caption\":\"Katia\"},\"description\":\"Product Marketing Manager. Je m'int\u00e9resse de pr\u00e8s aux tendances du marketing digital et des strat\u00e9gies commerciales. J'esp\u00e8re que mes articles vous inspireront pour votre business.\",\"url\":\"https:\\\/\\\/blog.dexem.com\\\/en\\\/author\\\/kgolik\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to overpass an objection for Sales experts | Dexem Blog","description":"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to overpass an objection for Sales experts | Dexem Blog","og_description":"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.","og_url":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/","og_site_name":"EN - Dexem Blog","article_published_time":"2016-05-18T10:43:20+00:00","article_modified_time":"2025-07-09T13:36:39+00:00","og_image":[{"width":590,"height":252,"url":"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp","type":"image\/webp"}],"author":"Katia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#article","isPartOf":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/"},"author":{"name":"Katia","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610"},"headline":"5 Ways to overpass an objection for Sales experts","datePublished":"2016-05-18T10:43:20+00:00","dateModified":"2025-07-09T13:36:39+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/"},"wordCount":1108,"commentCount":0,"publisher":{"@id":"https:\/\/blog.dexem.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp","articleSection":["Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/","url":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/","name":"5 Ways to overpass an objection for Sales experts | Dexem Blog","isPartOf":{"@id":"https:\/\/blog.dexem.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#primaryimage"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp","datePublished":"2016-05-18T10:43:20+00:00","dateModified":"2025-07-09T13:36:39+00:00","description":"In this article, every sales professional will learn how to answer easily 5 of their prospects\u2019 most frequently risen objections.","breadcrumb":{"@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#primaryimage","url":"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp","contentUrl":"https:\/\/blog.dexem.com\/en\/files\/2016\/05\/590x252-5-Ways-to-overpass-an-objection-for-Sales-experts.webp","width":590,"height":252,"caption":"5 Ways to overpass an objection for Sales experts"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.dexem.com\/en\/5-ways-overpass-objection-sales-experts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.dexem.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 Ways to overpass an objection for Sales experts"}]},{"@type":"WebSite","@id":"https:\/\/blog.dexem.com\/en\/#website","url":"https:\/\/blog.dexem.com\/en\/","name":"EN - Dexem Blog","description":"","publisher":{"@id":"https:\/\/blog.dexem.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.dexem.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.dexem.com\/en\/#organization","name":"EN - Dexem Blog","url":"https:\/\/blog.dexem.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg","contentUrl":"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg","width":130,"height":36,"caption":"EN - Dexem Blog"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610","name":"Katia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","caption":"Katia"},"description":"Product Marketing Manager. Je m'int\u00e9resse de pr\u00e8s aux tendances du marketing digital et des strat\u00e9gies commerciales. J'esp\u00e8re que mes articles vous inspireront pour votre business.","url":"https:\/\/blog.dexem.com\/en\/author\/kgolik\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":0,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/media\/1015"}],"wp:attachment":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}