{"id":389,"date":"2016-07-06T13:29:54","date_gmt":"2016-07-06T13:29:54","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=389"},"modified":"2025-07-09T14:42:18","modified_gmt":"2025-07-09T14:42:18","slug":"new-dexem-call-tracking-integrates-with-google-analytics","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/new-dexem-call-tracking-integrates-with-google-analytics\/","title":{"rendered":"Dexem Call Tracking now integrates with Google Analytics!"},"content":{"rendered":"<p>We are very proud to announce that you can now connect your <a href=\"https:\/\/www.dexem.com\/en\/products\/call-tracking.html\">Dexem Call Tracking<\/a> account with your Google Analytics account. You\u2019re just 2 easy steps away from never missing out on valuable data again!<\/p>\n<p>&nbsp;<\/p>\n<h2>Go further in your website traffic and conversions analysis<\/h2>\n<p>Integrating Dexem Call tracking with Google Analytics is a great option for marketers. You sure already use Google Analytics to analyze what drives visitors to your website. You already know how many visitors read your contents on your website and what pages they visit. <strong>But do you know how many online visitors decide to pick up their phone to buy your product?<\/strong><\/p>\n<p>Here are the <strong>benefits<\/strong> of using the powerful integration between Google Analytics and Dexem Call Tracking:<\/p>\n<ul>\n<li><strong>Broad and comprehensive analysis<\/strong> of your online marketing campaigns from each source separately<\/li>\n<li><strong>Time savings<\/strong> through automated consolidation of your conversion indicators in a unique interface<\/li>\n<li><strong>Identification of the campaigns<\/strong> that generate the most qualified traffic (via your website and your incoming calls)<\/li>\n<li><strong>Evaluation of the conversion path<\/strong> to understand what behavior drives online visitors to call you, how long it takes people to convert and how channels interact along the way<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Declare easily your Google Analytics account in your Call Tracking account<\/h2>\n<p>To activate this new feature, <strong>simply add your Google Analytics ID in the campaign settings<\/strong> of your Dexem Call Tracking account.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-391 size-large\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/07\/20160706-Image-2-EN-Google-Analytics-integration-1024x539.png\" alt=\"Integration-Google-Analytics\" width=\"1024\" height=\"539\" \/><\/p>\n<p>Every time someone calls one of your tracking numbers, <strong>Dexem will send the information to your Google Analytics.\u00a0<\/strong>Dexem Call Tracking solution allows you to view in real time the calls received on your tracking phone numbers as events in Google Analytics.\u00a0You can consult each received calls in more detail.<\/p>\n<p>&nbsp;<\/p>\n<h2>Track Events as Goals in Google Analytics<\/h2>\n<p>You can also view <strong>consolidated data on phone calls generated from your website<\/strong>. You create a conversion goal into Google Analytics so that a call reception be considered as the objective achievement.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-392 size-large\" src=\"https:\/\/blog.dexem.com\/en\/files\/2016\/07\/20160706-Image-1-EN-Track-events-as-goals-in-Google-Analytics-1024x594.png\" alt=\"Call-Followup-Google-Analytics\" width=\"1024\" height=\"594\" \/><\/p>\n<p>You can then <strong>view the phone calls as the realization of this objective<\/strong>, in addition to seeing them as events.<\/p>\n<p>&nbsp;<\/p>\n<p>Thanks to this integration, you will get an <strong>exciting insight in how many users from each source actually pick up the phone<\/strong>, as well as where they have been on your website, and which channels are resulting in calls.\u00a0To make the most of your marketing and get more out of Google Analytics by integrating Dexem Call Tracking, activate now that new feature on your Dexem account!<\/p>\n<p>Please let us know if you have any concerns or general feedback related to that integration. We would be happy to schedule a demo with anyone that has additional or more involved questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are very proud to announce that you can now connect your Dexem Call Tracking account with your Google Analytics account. You\u2019re just 2 easy steps away from never missing out on valuable data again! &nbsp; Go further in your website traffic and conversions analysis Integrating Dexem Call tracking with Google Analytics is a great [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,35],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New: Dexem Call Tracking integrates with Google Analytics<\/title>\n<meta name=\"description\" content=\"We are very proud to announce that you can now connect your Dexem Call Tracking account with your Google Analytics account.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/new-dexem-call-tracking-integrates-with-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New: Dexem Call Tracking integrates with Google Analytics\" \/>\n<meta property=\"og:description\" content=\"We are very proud to announce that you can now connect your Dexem Call Tracking account with your Google Analytics account.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/new-dexem-call-tracking-integrates-with-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - 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