{"id":433,"date":"2016-09-13T15:07:20","date_gmt":"2016-09-13T15:07:20","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=433"},"modified":"2025-07-09T14:43:40","modified_gmt":"2025-07-09T14:43:40","slug":"track-8-traffic-sources-generate-prospects-calls","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/track-8-traffic-sources-generate-prospects-calls\/","title":{"rendered":"Track these 8 traffic sources that drive phone leads"},"content":{"rendered":"

As a Digital Marketing expert, your biggest challenge is to generate the largest number of leads<\/strong> in a way that remains profitable for your business via online marketing campaigns. Your website\u2019s visitors come from different channels such as social media, direct access or Google Adwords. How\u00a0do you know\u00a0which channels\u00a0are the\u00a0most effective\u00a0for\u00a0you?<\/strong><\/p>\n

Nowadays, analytic softwares such as Google Analytics allow you to understand your visitors behavior and how they interact with your website. But what about your phone conversions?<\/strong><\/p>\n

Call Tracking<\/a><\/strong> provides you an effective answer to this problem. In this article, find out 8 traffic sources<\/strong> for which you can easily demonstrate phone conversions.<\/p>\n

 <\/p>\n

1\/ SEO<\/strong><\/h2>\n

When you know that 75 % of global Internet researching a product or service online begin by using a search engine, it is essential that your website ranks the highest\u00a0on the search results page (Google, Yahoo, Bing ….).\u00a0SEO is a thorough job that takes time and discipline. With Call Tracking, you have a global vision of the results of your online campaign<\/strong>, and you can see all your incoming and missed calls from the number associated with SEO, as well as the calls duration.<\/p>\n

 <\/p>\n

2\/ Google Adwords<\/strong><\/h2>\n

In parallel with SEO, Google Adwords Sponsored Link play an important part in the wide\u00a0range\u00a0of\u00a0traffic sources.\u00a0\u00a0<\/strong><\/em>With Dynamic Number Insertion (DNI)<\/strong><\/a>, when a user clicks on one of your AdWords campaign, the phone number on your website will dynamically change and be associated with their session, keeping local or national geographical numbers.<\/p>\n

If you add call extension in your adds<\/strong>, you can also integrate a tracking number.<\/p>\n

\"Traffic<\/p>\n

\"Traffic<\/p>\n

 <\/p>\n

3\/ Referring sites<\/strong><\/h2>\n

A referring site is any website (blog, online directories, press, forum, affiliate, etc.) that sends visitors to your website.\u00a0We know that search engines really like it when you have other sites pointing to yours. It shows you as an authority in your space.<\/p>\n

If a user arrives on your website following the visit of a referring site, the phone number on your website will dynamically change and be associated with that session. You will be able to measure phone calls generated by each of these referring sites and identify the most profitable ones.<\/strong><\/p>\n

\"Traffic<\/p>\n

 <\/p>\n

4\/ Direct access<\/strong><\/h2>\n

Direct access to a website occurs when a\u00a0visitor\u00a0arrives directly on a website, without having clicked on a link on another site.\u00a0The visitor knows your URL and enters it directly into his\/her browser\u2019s address bar. You can attribute a unique tracking number<\/strong> in order to analyze the phone conversions triggered by the direct access on your site.<\/p>\n

 <\/p>\n

5\/ Display<\/strong><\/h2>\n

Display is an attractive advertising media because it is very visual with its various formats: videos, banners, headbands. When you are an advertiser, it is important to choose the most efficient format. Do you know how many visitors called you after clicking on your banner ?<\/strong> With Dynamic Number Insertion (DNI), when a user clicks on one of your display, the phone number on your website will dynamically change and be associated with their session.<\/p>\n

 <\/p>\n

6\/ Social Media<\/strong><\/h2>\n

Social medias allow to establish a close relationship with users. What happens when a visitor visits your social media page? Do they visit your website? Do they pick up the phone and call your business. With Call tracking, you can get the analysis of what social media campaigns and channels drive website visits and phone calls, enabling you to better track the effectiveness of your online campaigns.<\/strong>\u00a0You can assign a different tracking number for each of your social media (Facebook, Twitter\u2026). Thanks to Dynamic Numbers Insertion (DNI), the phone number on your website will dynamically change and be associated with that social media.<\/p>\n

It is also possible to track\u00a0:<\/p>\n