{"id":468,"date":"2016-10-19T15:13:25","date_gmt":"2016-10-19T15:13:25","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=468"},"modified":"2025-07-09T14:40:03","modified_gmt":"2025-07-09T14:40:03","slug":"demystifying-dynamic-number-insertion","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/demystifying-dynamic-number-insertion\/","title":{"rendered":"Let\u2019s Demystify Call Tracking Dynamic Number Insertion (DNI)"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Dynamic Number Insertion<\/strong>\u00a0(DNI) is a feature of our Call Tracking product that is used to <strong>complement your Web Analytics approach,<\/strong> bridging the <strong>online-offline attribution gap<\/strong> between your website traffic acquisition, and your phone conversions. What happens for example if a visitor clicks on your AdWords campaign, arrives on your landing page and decides to call you? You track the click but not the conversion! If you don\u2019t integrate phone conversions by traffic source to calculate your cost per contact, you have an incomplete view of your ROI.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Find out how Dynamic Number Insertion will help you to <strong>improve the analysis of your website conversions,<\/strong> depending on your <strong>traffic acquisition channels.\u00a0 \u00a0<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Quick and easy to set up<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dynamic Number Insertion is very <strong>simple to implement,<\/strong> and <strong>completely transparent to your visitors.<\/strong> This feature allows you to replace dynamically via Javascript, a phone number displayed on your website, with a tracking number depending on the origin of visitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Adapted to all traffic acquisition channels<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The implementation of Dynamic Number Insertion is <strong>adapted to all traffic acquisition channels<\/strong> that you use on a daily basis, to increase the number of visitors on your website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"> \u2022 SEO<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 AdWords campaigns<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Social Media<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 E-mailing campaigns<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Display<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Direct access<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Referral<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Blogs<\/span><br \/>\n<span style=\"color: #000000;\"> \u2022 Etc\u2026<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><strong>Objective and user-friendly data<\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>1\/ Complete and accurate statistical reports<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">In your Call Tracking account, you have access to your phone conversions data by traffic source. You can easily <strong>compare the effectiveness of your different traffic sources<\/strong> and identify those with the best ROI.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>2\/ A performance analysis down to\u00a0keyword level<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Dynamic Number Insertion allows to <strong>identify which keyword led the consumer to your website<\/strong> and made him call your company. You can optimize over time the effectiveness of your PPC campaigns targeting the most relevant keywords.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>3\/ Your phone conversions in Google Analytics &amp; AdWords<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">By integrating your Call Tracking account with your <strong><a href=\"https:\/\/blog.dexem.com\/en\/new-dexem-call-tracking-integrates-with-google-analytics\/\">Google Analytics account<\/a><\/strong>, you can <strong>view your phone conversions as events in Google Analytics<\/strong>, by traffic source, and in Google AdWords, by keywords, ad groups and campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Thanks to Dynamic Number Insertion on your website, depending on the origin of visitors, you <strong>measure your phone conversions for each web traffic acquisition channel.<\/strong> With those data, you can measure and manage your return on marketing investment and effectively drive your traffic acquisition campaigns.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">If you want to know more about Dynamic Number Insertion, check out our article <strong>\u2018<a href=\"https:\/\/blog.dexem.com\/en\/track-8-traffic-sources-generate-prospects-calls\/\">Track these 8 traffic sources that drive phone leads\u2019<\/a>.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynamic Number Insertion\u00a0(DNI) is a feature of our Call Tracking product that is used to complement your Web Analytics approach, bridging the online-offline attribution gap between your website traffic acquisition, and your phone conversions. What happens for example if a visitor clicks on your AdWords campaign, arrives on your landing page and decides to call [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Call Tracking: Let\u2019s Demystify Dynamic Number Insertion (DNI)<\/title>\n<meta name=\"description\" content=\"Find out how Dynamic Number Insertion (DNI) will help you to improve the analysis of your website conversions, depending on traffic acquisition channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/demystifying-dynamic-number-insertion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call Tracking: Let\u2019s Demystify Dynamic Number Insertion (DNI)\" \/>\n<meta property=\"og:description\" content=\"Find out how Dynamic Number Insertion (DNI) will help you to improve the analysis of your website conversions, depending on traffic acquisition channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/demystifying-dynamic-number-insertion\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - 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