Let\u2019s see how easy it is to optimize your marketing campaigns\u2019 analytics, by connecting Call Tracking and Google Analytics together.<\/p>\n
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Quantify inbound phone calls from your campaigns<\/strong><\/h2>\nWith Google Analytics, it is simple to track online conversions from submitted forms, content download, newsletter subscriptions, \u2026 The only missing metric here is the number of inbound calls your company is receiving from these different traffic sources.<\/p>\n
Call Tracking can perfectly match with Google Analytics to give you access to this data. This integration allows you to process your inbound call data right into your Google Analytics reports. Given how many phone leads you get from your digital campaigns, you can easily calculate their ROI.<\/p>\n
For many companies, a lack of visibility on their phone MQLs is a real issue. For example, franchise networks need to measure accurately the number of contacts generated by their channels, including phone. Integration between Call Tracking and Google Analytics gives marketers the opportunity to collect their call data in one familiar environment. Then, they can include phone call metrics in their digital ROI calculation.<\/p>\n
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Take your conversion analysis deeper<\/strong><\/h2>\nBut this is more than only about collecting your call data in Google Analytics. With Call Tracking integration, it is simple to relate phone conversions with other kinds of online traffic. And the same goes for online visitors\u2019 behavior and marketing acquisition channels as a whole.<\/p>\n
In your Google Analytics account, you can define received calls on tracking numbers as event goals. Each time you receive a call from a digital marketing medium, call data is saved by Google Analytics as a goal completion. Same way than for any online interaction data usually collected.<\/p>\n
To take analysis even further, your reports can be filtered by tracking number, traffic source or channel. For example, you can compare in Google Analytics how many calls you received from SEO, SEA and Google My Business. This example is illustrated below.<\/p>\n
![\"screenshot-phone-conversions\"](\"https:\/\/blog.dexem.com\/en\/files\/2020\/12\/screenshot-2-1.png\")
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With this, you can easily identify your callers and their online journey before calling you. And for indirect conversions, this data shows precisely your multichannel touchpoints with a lead.<\/p>\n
But this is more than only about collecting your call data in Google Analytics. With Call Tracking integration, it is simple to relate phone conversions with other kinds of online traffic. And the same goes for online visitors\u2019 behavior and marketing acquisition channels as a whole.<\/p>\n
In your Google Analytics account, you can define received calls on tracking numbers as event goals. Each time you receive a call from a digital marketing medium, call data is saved by Google Analytics as a goal completion. Same way than for any online interaction data usually collected.<\/p>\n
To take analysis even further, your reports can be filtered by tracking number, traffic source or channel. For example, you can compare in Google Analytics how many calls you received from SEO, SEA and Google My Business. This example is illustrated below.<\/p>\n
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With this, you can easily identify your callers and their online journey before calling you. And for indirect conversions, this data shows precisely your multichannel touchpoints with a lead.<\/p>\n