{"id":727,"date":"2021-04-08T15:05:28","date_gmt":"2021-04-08T15:05:28","guid":{"rendered":"http:\/\/blog.dexem.com\/en\/?p=727"},"modified":"2025-01-28T14:28:28","modified_gmt":"2025-01-28T14:28:28","slug":"fastmag-doubles-lead-attribution-dexem-call-tracking","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/","title":{"rendered":"Fastmag doubles marketing lead attribution with Dexem Call Tracking"},"content":{"rendered":"<p>Fastmag is a software publisher for retail, especially focused on payment, e-commerce, B2B, production and business intelligence. With more than 5\u00a0000 equipped sales points and 11\u00a0000 users, Fastmag is continuously growing and offering expertise in France and abroad.<\/p>\n<p>As they are getting bigger, the company is acquiring more customers and generating more contacts from their marketing. Thanks to <a href=\"https:\/\/www.dexem.com\/en\/products\/call-tracking.html\">Dexem Call Tracking,<\/a> Fastmag could link inbound calls with marketing conversions, and understand which channels or traffic sources bring them the most phone calls.<\/p>\n<p>Dexem Call Tracking also allows Fastmag to improve remarketing campaigns, by considering callers as part of their audiences. According to the company, with this tool they could take in account twice more interactions, that is saying conversions. It is a real help for marketing strategy management.<\/p>\n<blockquote><p>Growth comes by acquiring new customers. More than tracking online events on our website, we also need to consider our inbound calls.<\/p>\n<p>Cyrille Douin, Marketing and digital communication manager at Fastmag<\/p><\/blockquote>\n<p>This success story shows how Fastmag has set up Dexem Call Tracking to take over their challenges related to marketing actions optimization.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.dexem.com\/en\/resources\/customer-stories\/fastmag.html\"><img decoding=\"async\" class=\"aligncenter wp-image-694 size-full\" src=\"https:\/\/blog.dexem.com\/en\/files\/2021\/02\/button-download-now.jpg\" alt=\"button-download-now\" width=\"283\" height=\"85\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fastmag is a software publisher for retail, especially focused on payment, e-commerce, B2B, production and business intelligence. With more than 5\u00a0000 equipped sales points and 11\u00a0000 users, Fastmag is continuously growing and offering expertise in France and abroad. As they are getting bigger, the company is acquiring more customers and generating more contacts from their [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Story - Fastmag &amp; Dexem Call Tracking | Dexem Blog<\/title>\n<meta name=\"description\" content=\"This success story shows how Fastmag has set up Dexem Call Tracking to take over their challenges related to marketing actions optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Story - Fastmag &amp; Dexem Call Tracking | Dexem Blog\" \/>\n<meta property=\"og:description\" content=\"This success story shows how Fastmag has set up Dexem Call Tracking to take over their challenges related to marketing actions optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - Dexem Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T15:05:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T14:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.dexem.com\/en\/files\/2021\/04\/590x252-Fastmag-doubles-marketing-lead-attribution-with-Dexem-Call-Tracking.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\"},\"author\":{\"name\":\"Katia\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610\"},\"headline\":\"Fastmag doubles marketing lead attribution with Dexem Call Tracking\",\"datePublished\":\"2021-04-08T15:05:28+00:00\",\"dateModified\":\"2025-01-28T14:28:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\"},\"wordCount\":189,\"publisher\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2021\/04\/590x252-Fastmag-doubles-marketing-lead-attribution-with-Dexem-Call-Tracking.webp\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\",\"url\":\"https:\/\/blog.dexem.com\/en\/fastmag-doubles-lead-attribution-dexem-call-tracking\/\",\"name\":\"Customer Story - 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