{"id":747,"date":"2021-09-02T09:08:54","date_gmt":"2021-09-02T09:08:54","guid":{"rendered":"https:\/\/blog.dexem.com\/en\/?p=747"},"modified":"2025-01-28T14:28:28","modified_gmt":"2025-01-28T14:28:28","slug":"genesys-optimizes-marketing-budgets-call-tracking","status":"publish","type":"post","link":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/","title":{"rendered":"Genesys optimizes marketing budgets by using valuable call data from Dexem Call Tracking"},"content":{"rendered":"<p>As a world\u2019s leader in solutions dedicated to customer relationship, <a href=\"https:\/\/www.genesys.com\" target=\"_blank\" rel=\"noopener\">Genesys<\/a> helps companies from many sectors to optimize their call center infrastructure, or implement bots and various automation services.<\/p>\n<p>To efficiently measure their acquisition, marketing team at Genesys has been looking for a tool to focus on inbound phone calls, as phone leads are often more mature. Then, the company has set up an internal decision committee, which has found out that <a href=\"https:\/\/www.dexem.com\/en\/products\/call-tracking.html\">Dexem Call Tracking<\/a> was best fitting the requirements of Genesys.<\/p>\n<p>After a first implementation in 3 regions, Genesys decided to implement our solution in more than 10 countries. Dexem Call Tracking is now providing them an accurate segmentation of inbound calls by marketing channel. More, their marketing, sales and customer relationship teams can better align by sharing call data that is relevant to them. These data are automatically collected in the company\u2019s CRM, and analyzing phone calls by channel allows Genesys to optimize their budgets on the long term.<\/p>\n<blockquote><p>Once Dexem Call Tracking was implemented, the data it provided allowed us to redefine our call-to-action strategy.<\/p>\n<p>Paul Andr\u00e9, Senior Digital Marketing Manager EMEA<\/p><\/blockquote>\n<p>This is the success story of Genesys, where you will see how the company succeeded at collecting valuable marketing data from their inbound phone calls.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.dexem.com\/en\/resources\/customer-stories\/genesys.html\"><img decoding=\"async\" class=\"aligncenter wp-image-694 size-full\" src=\"https:\/\/blog.dexem.com\/en\/files\/2021\/02\/button-download-now.jpg\" alt=\"button-download-now\" width=\"283\" height=\"85\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a world\u2019s leader in solutions dedicated to customer relationship, Genesys helps companies from many sectors to optimize their call center infrastructure, or implement bots and various automation services. To efficiently measure their acquisition, marketing team at Genesys has been looking for a tool to focus on inbound phone calls, as phone leads are often [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Story : Genesys optimizes marketing budgets with Call Tracking<\/title>\n<meta name=\"description\" content=\"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success Story : Genesys optimizes marketing budgets with Call Tracking\" \/>\n<meta property=\"og:description\" content=\"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"EN - Dexem Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T09:08:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-28T14:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Katia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\"},\"author\":{\"name\":\"Katia\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610\"},\"headline\":\"Genesys optimizes marketing budgets by using valuable call data from Dexem Call Tracking\",\"datePublished\":\"2021-09-02T09:08:54+00:00\",\"dateModified\":\"2025-01-28T14:28:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\",\"url\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\",\"name\":\"Success Story : Genesys optimizes marketing budgets with Call Tracking\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp\",\"datePublished\":\"2021-09-02T09:08:54+00:00\",\"dateModified\":\"2025-01-28T14:28:28+00:00\",\"description\":\"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage\",\"url\":\"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp\",\"contentUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp\",\"width\":590,\"height\":252},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.dexem.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genesys optimizes marketing budgets by using valuable call data from Dexem Call Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#website\",\"url\":\"https:\/\/blog.dexem.com\/en\/\",\"name\":\"EN - Dexem Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.dexem.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#organization\",\"name\":\"EN - Dexem Blog\",\"url\":\"https:\/\/blog.dexem.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg\",\"contentUrl\":\"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg\",\"width\":130,\"height\":36,\"caption\":\"EN - Dexem Blog\"},\"image\":{\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610\",\"name\":\"Katia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g\",\"caption\":\"Katia\"},\"description\":\"Product Marketing Manager. Je m'int\u00e9resse de pr\u00e8s aux tendances du marketing digital et des strat\u00e9gies commerciales. J'esp\u00e8re que mes articles vous inspireront pour votre business.\",\"url\":\"https:\/\/blog.dexem.com\/en\/author\/kgolik\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Success Story : Genesys optimizes marketing budgets with Call Tracking","description":"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Success Story : Genesys optimizes marketing budgets with Call Tracking","og_description":"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.","og_url":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/","og_site_name":"EN - Dexem Blog","article_published_time":"2021-09-02T09:08:54+00:00","article_modified_time":"2025-01-28T14:28:28+00:00","og_image":[{"width":590,"height":252,"url":"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp","type":"image\/webp"}],"author":"Katia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#article","isPartOf":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/"},"author":{"name":"Katia","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610"},"headline":"Genesys optimizes marketing budgets by using valuable call data from Dexem Call Tracking","datePublished":"2021-09-02T09:08:54+00:00","dateModified":"2025-01-28T14:28:28+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/"},"wordCount":223,"publisher":{"@id":"https:\/\/blog.dexem.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/","url":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/","name":"Success Story : Genesys optimizes marketing budgets with Call Tracking","isPartOf":{"@id":"https:\/\/blog.dexem.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp","datePublished":"2021-09-02T09:08:54+00:00","dateModified":"2025-01-28T14:28:28+00:00","description":"This case study about Genesys tells how the company succeeded at collecting valuable marketing data from their inbound phone calls.","breadcrumb":{"@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#primaryimage","url":"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp","contentUrl":"https:\/\/blog.dexem.com\/en\/files\/2021\/09\/590x252-Genesys-optimizes-marketing-budgets-by-using-valuable-call-data-from-Dexem-Call-Tracking.webp","width":590,"height":252},{"@type":"BreadcrumbList","@id":"https:\/\/blog.dexem.com\/en\/genesys-optimizes-marketing-budgets-call-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.dexem.com\/en\/"},{"@type":"ListItem","position":2,"name":"Genesys optimizes marketing budgets by using valuable call data from Dexem Call Tracking"}]},{"@type":"WebSite","@id":"https:\/\/blog.dexem.com\/en\/#website","url":"https:\/\/blog.dexem.com\/en\/","name":"EN - Dexem Blog","description":"","publisher":{"@id":"https:\/\/blog.dexem.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.dexem.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.dexem.com\/en\/#organization","name":"EN - Dexem Blog","url":"https:\/\/blog.dexem.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg","contentUrl":"https:\/\/blog.dexem.com\/en\/files\/2024\/06\/dexem-130x36-1.svg","width":130,"height":36,"caption":"EN - Dexem Blog"},"image":{"@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.dexem.com\/en\/#\/schema\/person\/b5ca13dac542bb0d0086d5902d036610","name":"Katia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd38c6ec6be429120949382a14f409cb8abede9a60afcd981ed08b0f8f5725b8?s=96&d=mm&r=g","caption":"Katia"},"description":"Product Marketing Manager. Je m'int\u00e9resse de pr\u00e8s aux tendances du marketing digital et des strat\u00e9gies commerciales. J'esp\u00e8re que mes articles vous inspireront pour votre business.","url":"https:\/\/blog.dexem.com\/en\/author\/kgolik\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts\/747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":0,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/posts\/747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/media?parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/categories?post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.dexem.com\/en\/wp-json\/wp\/v2\/tags?post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}