Benchmarking is part of our weekly to-do-list in our Marketing team at Dexem. For 2 main reasons: to stay up-to-date with customers’ evolving expectations and activate the best marketing levers for our Inbound Marketing Strategy.
Twitter is one of the social media we use to keep up with best practices. Today, we share with you 10 Digital Marketing Twitter accounts we are following. Those Digital Marketing Experts share their tips, journey, successes and failures, online with their community.
Anne Handley – #ContentMarketing
Ann Handley (Head of Content at MarketingProfs) is a pioneer in the Content Marketing Industry. In her posts, we learn about managing and creating engaging Marketing Content. And we love her inspirational quotes!
Six Essentials for Good Storytelling—and Great Content Marketing https://t.co/FYmXk812aS pic.twitter.com/6AeddW2Vl7
— Ann Handley (@MarketingProfs) August 18, 2016
Brian Clark – #ContentMarketing
Brian Clark is the founder and CEO of Rainmaker Digital previously known as Copyblogger media. He gives us advices on how to target and grow our audience from his own experience: he has started eight successful businesses so he knows what he’s talking about!
6 Questions to Ask for Powerful Testimonials: https://t.co/1pTe901Ag6 pic.twitter.com/v20gGoqluN
— Brian Clark (@BrianClark) August 11, 2016
Jay Baer – #ContentMarketing
Jay Baer is the President of ConvinceandConvert, one of the most innovative digital marketing companies in the world! His insights about how to improve the ROI of quality content in B2B marketing are unique and brillant.
We Just Hit 10 Million Blog Visitors and I Need Your Help https://t.co/4YUc62RNmo
— Jay Baer (@jaybaer) August 17, 2016
Alex Turnbull – #Storytelling
Alex Turnbull is the founder and CEO of Groovehq. He does an admirable job in his posts where he writes about his own company story (ups, downs, successes, errors, etc.). He goes into detail on how he has increased his traffic and turnover thanks to Digital Marketing «We are learning a lot and so will you». We love his step-by-step transparency to show what works and what does not!
4 Horrible Content Marketing Mistakes That Have Cost Us Millions https://t.co/Fpi9YSZEUw
— Alex Turnbull (@iamAlexTurnbull) July 14, 2016
Rand Fishkin – #SEO and Marketing Technologies
Rand Fishkin is the founder of Moz– a software rocking the SEO and inbound world! He has built an impressive online community of over 1 million marketers. He is very generous about giving away his amazing technical SEO expertise.
My latest WB Friday asks: Should we still be tracking KW rankings? Why? For what?https://t.co/5IkCeV0OwR
— Rand Fishkin (follow @randderuiter on Threads) (@randfish) July 29, 2016
Larry Kim – #PPC & #SEO
Larry Kim is the founder of the pay-per-click management-software-company WordStream. We learn a lot about Digital Marketing in his posts and we like his personal touch to engage with people: his humor in his own commentaries to what he links and his emoji 
!
#Facebook's algo is unhackable🙅 These 5 tips will help you do what's said to be impossible → https://t.co/b3KteTk57y pic.twitter.com/HR2POim0lV
— Larry Kim (@larrykim) August 25, 2016
The following experts are French.
Fred Cavazza – #MarketingTechnologies
Fred Cavazza is a Consultant with more than 17 years in the Web and Marketing industry for large organizations and major brands. In his posts, he gives us precious information about E-business, Product innovation, User Experience, Architecture, usability, and Web 2.0
Il n'y a plus de marketing digital, mais du marketing pour des clients digitaux https://t.co/W0NzhvdQCA pic.twitter.com/Odxj2jCQHR
— Frederic CAVAZZA (@fredcavazza) July 18, 2016
Isabelle Mathieu – #SocialMediaMarketing
Isabelle Mathieu is a Social Media Expert. In her blog Emarketinglicious , she gives advices to increase your Social Media presence and help your business grow.
10 Outils pour Augmenter votre Productivité sur les Réseaux Sociaux https://t.co/YkIMPWVHRV #SocialMedia #Marketing #Digital
— Isabelle Mathieu :: Experte Social Media (@isabellemathieu) July 4, 2016
Yann Gourvennec – #BtoBMarketing
Yann Gourvennec (founder of the agency Visionary Marketing) is a BtoB Sales and Marketing specialist. In his posts, he explains how alignment between Marketing and Sales is the largest opportunity for improving business performance today.
3 raisons (sur 5) de vous intéresser au marketing B2B https://t.co/Z5CJfoNCVF pic.twitter.com/uuAEaJJzgb
— Yann Gourvennec (@ygourven) March 15, 2016
Olivier Andrieu – Abondance #SEO
Olivier Andrieu (Founding editor of the website Abondance, specialized in Search). He helps us stay up-to-date on SEO best practices.
La semaine SEO : 12 au 18 août 2016
Petit rappel sur l'actualité du SEO, du référencement naturel et des moteurs… https://t.co/bUejsAInLD
— Abondance SEO (@abondance_com) August 18, 2016
And you, what are your favorite must-follow Twitter accounts about Digital Marketing? Share them with us by posting them in the comments section below!
