1 min readFastmag doubles marketing lead attribution with Dexem Call Tracking

Fastmag is a software publisher for retail, especially focused on payment, e-commerce, B2B, production and business intelligence. With more than 5 000 equipped sales points and 11 000 users, Fastmag is continuously growing and offering expertise in France and abroad.

As they are getting bigger, the company is acquiring more customers and generating more contacts from their marketing. Thanks to Dexem Call Tracking, Fastmag could link inbound calls with marketing conversions, and understand which channels or traffic sources bring them the most phone calls.

Dexem Call Tracking also allows Fastmag to improve remarketing campaigns, by considering callers as part of their audiences. According to the company, with this tool they could take in account twice more interactions, that is saying conversions. It is a real help for marketing strategy management.

Growth comes by acquiring new customers. More than tracking online events on our website, we also need to consider our inbound calls.

Cyrille Douin, Marketing and digital communication manager at Fastmag

This success story shows how Fastmag has set up Dexem Call Tracking to take over their challenges related to marketing actions optimization.