Previously, we taught you how to detect when your customer is ready to say “YES” to your offer. Today is the moment for you to set the final touch for an outstanding sales closing! Even after your customers confirmed their decision to buy from you, is remains important for you to communicate with them. It shows how you care for them, and they love it! Eventually, their loyalty to your company would even increase afterwards.
When your phone discussion with your customers comes to an end, start to shape an e-mail you could send to them to say how right they were to trust you. Your message has to rise their curiosity and make them rely on the future results of your collaboration. So your prior objective is to write something far away from the automatic thank-you message your customers will directly send into their spam box. To do so, here are a few ingredients for you to mix up and get inspired from, so you can create the best recipe for your customers to be sure and satisfied with their choice.
Let’s start with a fresh and remarkable title
The subject of your e-mail is the first thing that will make your customers decide whether they will consider it automatic or not. Do your best to make a positive first impression, and on the contrary do not upset your customers by insisting too much. Anyway, the following explained examples will help you to have a wonderful start!
Example 1:
Here, you directly begin by reminding them the date of your last conversation, and that implies only you and your customers know about the details of the mentioned event. Here already it feels all but an automatic message, and its recipients are likely to be curious about its content because they will take it personally and feel strongly involved in its subject.
Example 2:
Of course, since your customers agreed to sign your contract, there is no point for this information to be the last one you deliver to them. However, few clients will step aside such an e-mail subject. They will consider its content being complementary to your last conversation, and it will be over in their minds only after they read your e-mail… And discover a pretty good surprise!
Example 3:
By talking as yourself and not your whole team, first of all you also strengthen the synergies you succeeded in establishing with your customers during your sales conversation. And what will make them decide to read your e-mail is the perspective of a great start with your product or service. Thus, the subject of your message will provide your customers many positive ideas that will be so different from the traditional “Thank you” messages they usually receive in their mailbox!
Then cook the best emotional cake
This first part of your e-mail’s body is here to remind your customers your gratitude for their choice of your company, and enthusiasm towards your further collaboration. To get noticed in a positive way, you have to be sincere and write a personalized content. And sure all of this can be condensed in less than ten lines! Let’s get into details with these three examples:
Example 1:
Like in your e-mail’s subject, here you can refer to your last conversation to build back the bridges between you and your customers. Feel happy when they remember all the good impressions left by this moment, and start with an “I” rather than a “We”. Thus your customers will feel you address them personally, and for sure that will make them keep reading!
Example 2:
We have another idea in this example: your team is aware of your customers’ decision! This will make their engagement even more concrete, because the information has become “official”, and everybody will do their best to help your customers if they require it. What’s more, everybody in your company is pretty and excited about this!
Example 3:
Just like in the introduction above, you can directly start a transition to your second paragraph, which will talk about future benefits for your customers. They have to be sure that their agreement to work with you is the most important thing you have since this very moment, and that it will always be while you will work together later.
Now add a little more concrete facts, and here you are!
Your message has to contain a little added value for your customers, so their experience is positive and they don’t feel like they lost some time reading it. And since you successfully made them smile by keeping them reading until now, there is nothing better than a happy end! So now you can subtly suggest your customers an insight on what you will accomplish together. Don’t hesitate to give relevant examples to prove you are not just talking.
Example 1:
This second part of your e-mail must get your customers involved in your words even more than the first. That is why you can mention the sector for which they need to implement your solution (marketing, R&D, sales,…). Talk in figures, by focusing on one of your other customers whose results were flawless right from their beginning with you. The impact will thus be greater!
Example 2:
Very important here: highlighting your involvement and saying how much you care for your customers strengthens their trust and reassures them about their final decision to deal with you. Up to you to tell them when they can approximatively expect to observe positive changes in their business thanks to you. Of course, this must refer to some results you already perceived before.
Example 3:
This example gives a deeper insight on the projects your customers need you for, which you surely talked about during your last phone conversation. The time before first results may be a little less precise here, but what is really highlighted is your efficiency and reactivity towards your customers’ situation, as you promise them a personalized and regular follow-up.
And that’s it! Good job, you can be proud of your e-mail!
Now, when is the ideal moment to send it to your customers and increase its impact several times? In general, wait at least until the day following your conversation, or send it in the evening on the same say only if the phone call was in the morning. Don’t let your customers enough time to forget you, and don’t insist too much as well! Of course, this also depends on the projects you defined together once your customers gave you their final agreement: when did you plan your next conversation or your next phone call?
If the answer is tomorrow or within less than two days, then what are you waiting for? Just click on this “Send” button!
